Gent and I were asked to come up with a response to The Body Shop campaign, Enrich Not Exploit, it was good to have such an open brief. I researched Anita Roddick’s ethos and her aims when she started the company and I looked into where the company took its resources from. The Body Shop started by widely marketing natural ingredients as alternatives for mainstream products as well as being part of a movement for fair trade. We are developing more understanding now that whole food plant based diets, less chemical products and sustainable lifestyles are better for the health of the planet and ourselves. Together the concept we worked on for this wall was of enrichment through knowledge and how the knowledge of ancient and indigenous societies can have a positive impact on the future of humanity. The Ayapo tribes womans’ face is split to show we’re looking into her knowledge or her past. The layer of an ancient Mayan statue with constellations fading out into the far distance, was to provide that idea of the past knowledge. And the young boy in front was to give an idea of the present day, the page was intentionally left blank. If you’d like to check it out the mural is on the front of Blotto music studios, Floodgate Street, Digbeth, Birmingham, UK.
I was invited to submit ideas for interesting ways to present a new logo in some newly assigned Wellbeing centres in Birmingham. I painted the most ambitious one this weekend in Nechells. The logo is visible from the entrance and reception, as you walk into the space it distorts into elongated shapes.
Five years ago alongside Juice 126 and Zoot I painted the word Forward, Birmingham’s motto in Baskerville font, Birmingham’s offering to the world of printed letters.
This summer I spent 4 days with Gent improving it in the run up to the City of Colours Festival, who paid for a lot of the paint and blagged us a scissor lift, without which would have made this a lot harder to paint. I think Gent’s characters sum up Birmingham quite well, striving forward, but stumbling in the push and falling to the ground. There’s also an element of Animal Farm in there.